We’re excited to share a recent feature from Dishing JH spotlighting Jedediah’s as one of Jackson Hole’s standout local producers. The article dives into Jedediah’s long-standing roots, its evolution inside the Jackson Hole Airport, and the story behind the Just Because snack line. Written by Melissa Thomasma, the piece captures what has made Jedediah’s a local favorite for decades.
Local Producers Spotlight: Jedediah’s
By Melissa Thomasma
Originally published in Dishing JH
Anyone who has departed from Jackson Hole’s charming airport nestled among the Tetons has likely encountered a local culinary legend: Jedediah’s.
The business began in 1979 as the Original House of Sourdough, located in the historic cabin that now houses Café Genevieve. Though the location has changed (it’s now inside the Jackson Hole Airport), the restaurant still uses its original 1800s sourdough starter — a living, delicious piece of local history.
Today, Jedediah’s is a go-to spot to refuel before a flight, whether it’s for a cup of coffee, a stack of sourdough pancakes or a burger on a homemade sourdough bun. It’s this deep sense of tradition that made their newest venture — Just Because — a natural next step.
The snack line blends heritage, flavor and mountain-town ingenuity. “We noticed we were selling a lot of grab-and-go snacks,” says owner Rhea Brough. About four years ago, the team began experimenting in-house, mixing small batches of nuts, candies and dried fruit. The treats were an instant hit. “About a year ago, we decided to make it official and create a brand of our own,” Brough says.
The result was Just Because, a collection of 17 clever, travel-friendly snack mixes designed for life on the move. Its logo — a hand-drawn log cabin — nods to the original Jedediah’s cabin, where Brough once worked as a server.
The flavors are as playful as they are satisfying. Gummy Grizzlies and Gummy Nightcrawlers tip their hat to Jackson’s wildlife. Strawberry Decadence — Brough’s favorite — blends dried strawberries, dark chocolate and nuts. Sunset Mix, a colorful combination of M&M’s, peanuts, almonds and peanut butter pieces, has become a runaway bestseller.
Other highlights tie back to the brand’s roots. Jedediah’s Original Mix combines orange and black M&M’s with mixed nuts in a nostalgic nod to the early days. Wild & Scenic Mix, created with Jackson Hole Whitewater, features dried fruit, peanuts and custom rafting-themed M&M’s. A portion of each sale supports the Snake River Fund. “I love where we live, and it’s important to give back to it,” Brough says. She hopes to develop more partnerships with local organizations in the future.
Though the line was designed with travelers in mind — “something good and filling for flights,” Brough says — no boarding pass is required. Just Because snacks are sold not only at the airport but also at Jackson Hole Marketplace, Flat Creek Inn, Jackson Hole Whitewater, The Cabin, The Liquor Store, The Virginian Lodge, Astoria Hot Springs and elsewhere.
What sets the line apart isn’t just flavor but story. Each mix carries a piece of Jackson Hole’s heritage, rooted in the same spirit that has kept Jedediah’s sourdough starter alive for more than a century. That history, paired with Brough’s creativity and community focus, makes Just Because more than a snack. It’s a taste of the Tetons — whenever you need it.
And really, you don’t need a reason to enjoy them. Sometimes the best snacks are the ones you grab … just because.
What’s Your Snacking Style?
From the Just Because lineup
Health-forward?
Try Antioxidant, Heart Healthy or Orchard Fruits — blends that prioritize superfoods over sweets.
Sweet tooth?
Nothing says Tetons like chomping into Gummy Grizzlies. Chocolate fans will love the Chocolate-Covered Pretzels mix.
Craving savory?
Roasted salted nuts — peanuts, almonds and cashews — shine on their own or in mixes. For balance, the Traditional Trail Mix hits every note.
